The top 10 happiest places in Norfolk

With its big skies, unspoilt coastline, and timeless villages, it’s no wonder Norfolk has been voted as the fourth happiest place in the UK, based on a recent survey held by our sister brand holidaycottages.co.uk. The survey invited more than 12,000 guests from across the country to nominate their favourite UK holiday destinations and share what makes them smile, and Norfolk has proudly been crowned as one of the nation’s happiest holiday destinations.

Whether it’s the soothing rhythm of the waves at Holkham Beach, the buzz of a morning market in Holt, or the peaceful stillness of the Broads at sunset, Norfolk has a special way of lifting spirits and making memories. From coast to countryside, it’s a place where life slows down just enough for you to truly enjoy it, which is why so many visitors return year after year.

Norfolk is home to a wonderful mix of places that spark joy, and in this guide, we’ve rounded up the 10 happiest places in Norfolk based on your votes. These spots are places that people return to time and again for their feel-good atmosphere and unforgettable memories.

Skip to the happiest places in Norfolk:

1. Wells-next-the-Sea
2. Cromer
3. Hunstanton
4. Sheringham
5. Great Yarmouth
6. Norwich
7. Blakeney
8. Holt
9. Holkham
10. Brancaster

Wells-next-the-Sea

It is no surprise that Wells-next-the-Sea has been crowned the happiest place in Norfolk. With its windswept coastline, iconic striped beach huts, charming independent cafes and restaurants, and unique seaside charm, this beautiful coastal town in Norfolk offers a beautiful escape from everyday life. Nestled on the North Norfolk coast, this friendly town blends natural beauty with a vibrant community and a relaxed pace of life that’s hard to beat.

From crabbing along the quayside to browsing quirky shops and enjoying artisan coffee with a sea view, there’s something uplifting around every corner. The town is also a gateway to stunning walking trails, such as the Norfolk Coast Path, and is home to a thriving arts scene, regular local markets, and year-round events that bring people together. Norfolk Cottages is delighted to offer a stunning selection of self-catering holiday homes in the proclaimed happiest place in Norfolk, from quaint seafront hideaways to welcoming family-friendly cottages.

“One of my happiest memories of Wells-next-the-Sea in Norfolk was a warm, sunny afternoon spent walking along the beach. The sand stretched out endlessly, dotted with colourful beach huts and backed by the lush greenery of pine trees. The whole day felt like a perfect escape, with no worries, just the warmth of the sun and the charm of the coastal town around us.”

Cromer

Named the second happiest place in Norfolk in the holidaycottages.co.uk survey, this much-loved seaside town continues to delight visitors of all ages. Cromer is a charming Victorian seaside town which combines sandy beaches, iconic pier entertainment and award-winning seafood – especially its Cromer Crabs. This beautiful coastal town has a timeless holiday atmosphere steeped in history with fascinating museums, cliff-top walks, vibrant cafes and pubs, interesting independent stores and plenty more things to do. Cromer also has a thrilling annual carnival which attracts visitors from across the country, and encourages families to return year after year to build sandcastles on the beach, tuck into fresh fish and chips, and catch a show at the pier’s end-of-the-pier theatre, which is one of the last of its kind in the UK.

For nature lovers, Cromer offers easy access to Norfolk’s National Landscape (previously Area of Outstanding Natural Beauty), with opportunities for coastal walks, birdwatching, and fossil hunting. Whether you're searching for a charming seaside retreat perfect for families in close proximity to the beach, or a traditional brick-built cottage just steps from the pier, Norfolk Cottages has something to suit every taste and travel style.

“One of my happiest memories is walking in the sunshine with my family along the clifftop path to Cromer. Sharing fish and chips and returning along the beach. Paddling along the way.”

Hunstanton

Hunstanton has been voted the third happiest place in Norfolk and it’s easy to see why. Known as ‘Sunny Hunny’, this amazing seaside resort is the only west-facing resort on the East Coast and offers spectacular sunsets. With its striking striped cliffs, laid-back Victorian charm and wide golden beaches perfect for sunset strolls, Hunstanton is the perfect place for a holiday. The town’s bustling promenade buzzes with family-friendly attractions, from fairground rides and crazy golf to the SeaLife Sanctuary aquarium and a bowling alley, ensuring fun for visitors of all ages.

Add in scenic coastal and clifftop walks, thriving independent shops, tea rooms, and dog-friendly pubs, and you’ve got a feel-good mix of community spirit, natural beauty, and nostalgic seaside fun that makes Hunstanton a truly joyful place to be. The nearby village of Old Hunstanton offers a quieter escape with dunes, beach huts, and scenic coastal walks. Adventure seekers can try kitesurfing or paddleboarding, while wildlife lovers are just a short drive from the RSPB Snettisham and Titchwell Marsh reserves. Norfolk Cottages is thrilled to offer a curated collection of self-catering holiday homes in Hunstanton, Norfolk’s third-happiest seaside town. Our selection includes everything from cosy two-bed cottages to large pet-friendly homes.

“Hunstanton ‘Sunny Hunny’ is my happy place in the UK after spending every Easter and summer here with my three children for many years as they grew from babies to older children. We have made so many happy memories here, from visiting farm parks to days on the beach. Exploring every nook and feeling at peace, to my youngest daughter taking her first steps while holidaying here on Good Friday. Now that my girls are getting older, they have so many memories of being here and it will always hold a special place in our memories and hearts.”

Sheringham

Sheringham has also been officially recognised as one of the happiest places in Norfolk, earning praise due to its ‘charming seaside paradise’ as described by locals. It has a lively high street, picturesque promenade, award-winning cafés and restaurants, and a beautiful Blue Flag beach. With its friendly community, thriving cultural scene, and stunning coastal scenery, Sheringham truly shines as a joyful coastal gem. This lovely seaside town also hosts regular community events, such as the Sheringham Carnival and Crab & Lobster Festival, which contribute to the town’s strong sense of identity and community spirit.

Whether you're enjoying a fish and chip supper with sea views, browsing art galleries, or hopping aboard the North Norfolk Railway, Sheringham offers the simple pleasures that make life feel richer. Its inclusion as one of the happiest places in Norfolk is a well-deserved tribute to its unique charm and quality of life.

“We have been going to Norfolk for nearly 30 years, always staying in Sheringham. My son, who is disabled and has learning disabilities, discovered his love for horses after going to Hillside Animal Sanctuary. He also loved going on the broads and all the different railways. These activities he still enjoys even now. He turns 30 this year. We have become friendly with a lot of people in Sheringham.”

Great Yarmouth

Great Yarmouth proves that happiness can be found in sandy toes, friendly faces, and the steady rhythm of waves, and it has recently been voted one of the happiest places in Norfolk. At the heart of the action is the famous Golden Mile, packed with arcades, amusements, and ice cream stands. Great Yarmouth Pleasure Beach is a must-visit, home to the UK’s last remaining wooden rollercoaster and a range of rides that suit all ages, from gentle carousels to adrenaline-pumping coasters.

Great Yarmouth Beach has golden, wide sands and is a favourite for families, couples and solo wanderers looking to soak up the sun. If you’re searching for a quieter beach, Gorleston offers a more relaxed alternative to the main strip and is ideal for swimming or beach games. If you’re into birdwatching or coastal walks, Breydon Water and Berney Marshes are peaceful places to reconnect with nature. You might even spot a seal or two along the shore! The nearby Norfolk Broads also start here, offering boat hire, riverside pubs, and miles of tranquil waterways.

"I have such fond memories as a child of going to Great Yarmouth with my dad and sisters. We would stay in a caravan and spend hours on the sandy beach, play mini golf, win prizes in the arcades and of course enjoy proper seaside chips and ice cream! It was the perfect escape. As an adult, I now enjoy doing this with my family even more than I did then! We visit at least once a year and have so many happy memories and photos to last a lifetime."

Norwich

Norwich has been recognised as one of the happiest places in Norfolk. The city's rich cultural heritage, vibrant community, and abundance of green spaces add to its allure, so whether you’re planning a weekend getaway or a longer stay, this city offers something for every kind of traveller. Norwich’s medieval streets and stunning architecture invite you to step back in time. Wander through the iconic Norwich Cathedral, explore the fascinating Norwich Castle, or lose yourself in the atmospheric cobbled lanes of Elm Hill and the Norwich Lanes, where independent shops, quirky cafés, and artisan boutiques await.

The city also has a thriving culinary scene, from cosy pubs serving hearty local fare to stylish restaurants offering seasonal, locally sourced dishes, you can treat your taste buds every day. Norwich Market is one of England’s oldest, bursting with fresh produce, street food stalls, and artisan treats. For those craving fresh air, Norwich is surrounded by beautiful green spaces. Take a peaceful stroll along the River Wensum, rent a kayak for a gentle paddle, or visit Whitlingham Country Park just outside the city for walking, cycling, and picnics by the lakes.

“Me, my husband and little girls loved staying in Norwich together, exploring the local area, and eating out. We especially had a wonderful day out at the Bug Parc looking at all the bugs.”

Blakeney

Blakeney has been voted one of the happiest places in Norfolk, and there is no question as to why. Situated on the stunning North Norfolk coast, within the National Landscape, Blakeney is loved for its serene landscapes, postcard-perfect scenery, abundant wildlife and scenic village charm. With its stunning salt marshes and tidal spits, it’s perfect for wildlife lovers and anyone seeking a peaceful retreat. It’s easy to imagine spending long, contented days here, whether you’re seal-watching at Blakeney Point, home to the UK’s largest grey seal colony, wandering the coastal paths, crabbing along the quay, or simply lingering in a cosy village pub. 

The village has long been a favourite among holidaymakers seeking a blend of natural beauty and traditional coastal life. Its historic flint cottages, independent shops, and unspoiled waterfront create an atmosphere that feels both timeless and welcoming. 

“We have been crabbing with our son at Blakeney Quay every year since he was a baby. He’s now a 10-year-old and still loves to catch some big monsters and show them off in his bucket. The fishmongers do excellent dressed crab, which we all enjoy washed down with a chilled glass of Sauvignon Blanc as the sun sets over the harbour. Bliss!”

Holt

Holt’s Georgian streets, independent shops, and relaxed pace make it one of Norfolk’s most feel-good towns. It’s packed with character, from hidden courtyards and delis to galleries and antique treasures. With Holt Country Park on the doorstep and the coast just minutes away, nature lovers are spoiled for choice. Peaceful walks, wildlife spotting, and easy access places to stay like Cley and Blakeney all add to its appeal. Holt is also ideally located for those wanting to explore North Norfolk. Whether you're heading to the beach at Sheringham, birdwatching at Cley, or hopping on the heritage North Norfolk Railway, Holt is a cosy and convenient base that keeps visitors smiling.

The town is a perfect blend of countryside calm and coastal escape. It is described as a town that brings people together, from the lively Holt Festival to Christmas light switch-ons and summer markets, there’s always something happening. It’s this strong sense of community and creativity that lifts people’s spirits, making Holt not just a pretty place, but a genuinely happy one.

“I’m happiest when in Holt, Norfolk. It’s a typical small market town in the beauty of the Norfolk countryside.”

Holkham

Holkham has earned its place as one of Norfolk’s happiest destinations, and it’s easy to see why. With its sweeping beach, grand estate, and tranquil parklands, Holkham offers space to breathe, reflect, and unwind. At the heart of Holkham’s appeal is its vast, award-winning beach. Backed by pine woods and sand dunes, the four-mile stretch of golden sand feels wild and untouched, a rare kind of freedom that instantly lifts the mood. Whether you're strolling along the shoreline, watching migrating birds, or picnicking in the dunes, the sense of peace here is palpable. It's no wonder Holkham has been called ‘the jewel of the North Norfolk coast’.

At the heart of it all is the majestic Holkham Hall, which is a Neo‑Palladian masterpiece set amid 25,000 acres of parkland. Visitors love combining a visit to the grand house with a quiet picnic by the lake or exploring monuments like the Obelisk, deer-filled glades, and winding walking trails. Holkham is home to one of England’s largest National Nature Reserves with spanning woodland, salt marsh, dunes, and a sweeping 4-mile beach. Walking through pine woods onto the wide sands, spotting wildlife like deer, geese, and shorebirds, or enjoying the peace of unspoilt coastline, lifts the spirits in a way few places can.

"We travel to Holkham every year for our walk along the beach. I have photos of us pre-kids and of our two kids throughout the years as they've grown – splashing in the sea, building sandcastles, having picnics, eating ice cream. I've also been just for the day with my husband when I was going through a challenging time, which helped me reset and heal."

Brancaster

Another Norfolk gem that has made it to the list of the happiest places in Norfolk is Brancaster, including Brancaster Staithe, which is regularly praised for its serene seaside atmosphere. With miles of golden sands, natural dunes, and conditions perfect for sailing, seal-watching or quiet beach strolls, Brancaster Beach is perfect for families with shallow waters, plenty of space for beach games, and dramatic shipwrecks revealed at low tide. Kids love the freedom to explore, while parents appreciate the clean, open landscape and dog-friendly vibes year-round.

Set within a National Landscape, Brancaster lies beside marshes and the stunning Scolt Head Island Reserve. From bird-filled mudflats and rich salt marsh to vibrant sailing harbours and windswept dunes, the area offers endless ways to refresh the mind and spirit. Seafood fans are in heaven here as Brancaster Staithe is famous for its fresh shellfish, particularly mussels and oysters. Local pubs like The White Horse and The Jolly Sailors offer warm hospitality and sea views that make every meal feel like a treat.

“Without a doubt, my happy place is Brancaster Beach in beautiful north Norfolk. It's that moment as I walk over the sand dunes and the vast expanse of beach greets me with endless sky and boundless fresh air.”

Stay in Norfolk

From charming coastal villages to picturesque market towns, Norfolk is bursting with places that bring joy to locals and visitors alike. Whether it’s the serene beauty of Wells-next-the-Sea Beach, the family-friendly vibe of Cromer, or the wild freedom of Holkham’s sandy stretches, happiness is easy to find here. 

Norfolk Cottages has beautiful holiday homes in each of these happy hotspots, so wherever brings you joy, we have the perfect base for your stay.