Letting with Norfolk Cottages
Established in 1992 in the elegant market town of Reepham, we have built a strong reputation for the professional and friendly service we deliver. Now with offices in Holt, Wells-next-the-Sea and Holkham, we pride ourselves on our local knowledge. We are local experts, passionate about our wonderful county, our home owners and the customers who visit the beautiful cottages we represent.
As one of the family of brands owned by The Original Cottage Company we also benefit from national coverage to help our local staff maximise the earning potential for your property.
Introducing our property recruitment team
Why holiday let with Norfolk Cottages?
Our holiday letting service can be tailored to suit your needs. Here are some of the key reasons why you should let with Norfolk Cottages:
Leading digital marketing expertise from a large local team working across Norfolk, supported by a dedicated national marketing team, also based in Norfolk.
Effective, targeted and exciting marketing activity featuring your individual property & free professional photography.
We list our properties on 17 of the biggest affiliate websites, plus 100's of smaller websites too - at no extra charge to our owners - including the following major brands:
It makes financial sense
We’ll visit your property - free of charge - to let you know how much you could earn.
Competitive commission rates, no sign-up or renewal fees (we only start making money when you do).
Attractive payment terms; we pay you as we receive funds from guests & we pay you in full for cancellations.
We're customer service led
Knowledgeable & friendly local teams in Holt and Wells, plus a central team of experts in Reepham, Norfolk.
Our holidaymakers come back year after year (which means more repeat customers for you).
Tailored property management services, arranged to suit you (we won’t try and sell you a package).
Marketing your holiday property
The primary objective of our marketing activity is to help maximise the revenue potential of your property by bringing in bookings – lots of bookings! To achieve this we implement an extensive and targeted marketing programme:
Our websites are 'fully responsive’ which means they change to best fit the device on which they are being viewed. We invest in ‘pay per click’ advertising and continuously work on our ‘organic’ search engine performance on Google. We market properties on our national website; www.originalcottages.co.uk and our luxury website; www.nicheretreats.co.uk
Over 1.5 million visitors to the Norfolk Cottages and Original Cottages websites in 2019.
We pay to list your properties on a range of affiliate websites - both in the UK and Worldwide - casting the net further still. These include: Airbnb, Tripadvisor, Snaptrip, Holiday Lettings and HomeAway.
We showcase holiday properties, special offers, local news and events through our social media accounts, and actively engage with our followers on Facebook, Instagram, Twitter and Youtube through our organic and paid social media activity.
Our social media reach on Facebook alone was over 950,000 people in 2019!
We regularly communicate with our customers with personalised, targeted emails and mailers. We feature properties, events and special offers, tailoring the content to our audience. In addition to this our online blog gives customers insider news and tips to make the most of staying in Norfolk.
Over 1.3 million marketing emails were sent to our customer base in 2019.
Taking advantage of the significant footfall we have passing our offices, we produce a full colour brochure updated annually, with high quality imagery of our beautiful holiday properties. This can also be requested online and we give it out to visitors at shows we attend and through local businesses too.
Updated quarterly, our brochure showcases our properties, highlights local areas and lets our customers know what they can do while they stay with us.
We attend local, county and national shows, so people can meet us and find out about our holiday properties. We have high quality show displays, branded giveaways and run a 'win a holiday' competition to build our customer base and attract new holidaymakers to our properties.
ADVERTISING & PR
We place carefully timed advertisements in local press and selected national magazines and papers. We work with PR specialists, journalists and high profile bloggers to gain our cottages as much coverage as possible. We also work closely with local tourism agencies and a number of UK and overseas affiliates.
Multiple relationships formed with national brands, for example Virgin Wines, John Lewis and Country Life Magazine
Our offices in Holt, Wells-next-the-Sea and Holkham promote our brand and collection of holiday properties. We also proudly sponsor local businesses, events and initiatives in the local community. We make the most of every opportunity to ensure holidaymakers, local businesses and visitors to events are directed to book our properties with ease.
Our high street offices are perfectly positioned to advertise our holiday properties to passers-by.
Maximising your income
Combining over 25 years holiday letting experience, we know how to maximise your income through holiday letting.
Competitive commission, including a reduced introductory rate
Individually researched price bands and optimised calendar
Bespoke marketing showcasing your property's unique features
Tailored property management, only pay for the service you want
High repeat booking rate builds your customer base year after year
Get paid in full for cancelled bookings, regardless of the reason
Additional benefits for our homeowners
10% Original Cottages discount
As we are part of the Original Cottages group, our homeowners enjoy a 10% discount off their own holidays.
With over 5,000 Original Cottages properties to choose from, you too could enjoy exploring the UK for less.
Exclusive discounts from our partners
We love loyal customers. To say thank you for choosing us, we’ve teamed up with a range of local and national companies to ensure that you are rewarded with some seriously great offers and discounts.