Make the most of your holiday property with Norfolk Cottages
With both local and national expertise and support, you'll get the best of both worlds
Here in Norfolk, we have passionate, knowledgeable property specialists who can support you in getting your property ready to let. We're also part of the Original Cottages family, which means that you get additional benefits from our central team of experts. From pricing to marketing to property grading, we can ensure that your property is set up for a successful season, year after year.
Established in 1992 in the elegant market town of Reepham, we have built a strong reputation for the professional and friendly service we deliver. Now with offices in Holt, Wells-next-the-Sea and Holkham, we pride ourselves on our local knowledge. We are local experts, passionate about our wonderful county, our home owners and the customers who visit the beautiful cottages we represent.
As one of the family of brands owned by The Original Cottage Company we also benefit from national coverage to help our local staff maximise the earning potential for your property.
"The refurbishment of my holiday home had been majorly delayed by the lockdown and there was a significant chance that I would miss the summer season completely. However, with Annabel’s support, hard work and enthusiasm, it was actually launched to the holiday market within just 36 hours of being ready and then went on to achieve an incredible 7 full weeks of summer bookings in the first few days of going live. My thanks go to Annabel and her team for such a speedy response!"
Homeowner Feedback, July 2020
Why holiday let with Norfolk Cottages?
Our holiday letting service can be tailored to suit your needs. Here are some of the key reasons why you should let with Norfolk Cottages:
Leading digital marketing expertise from a large local team working across Norfolk, supported by a dedicated national marketing team, also based in Norfolk.
Effective, targeted and exciting marketing activity featuring your individual property & free professional photography.
We list our properties on 17 of the biggest affiliate websites, plus 100's of smaller websites too - at no extra charge to our owners - including the following major brands:
It makes financial sense
We’ll visit your property - free of charge - to let you know how much you could earn.
Competitive commission rates, no sign-up or renewal fees (we only start making money when you do).
Attractive payment terms; regular monthly payments and easy to understand statements, plus protection from cancellations and damages.
We're customer service led
Knowledgeable & friendly local teams in Holt and Wells, plus a central team of experts in Reepham, Norfolk.
Our holidaymakers come back year after year (which means more repeat customers for you).
Tailored property management services, arranged to suit you (we won’t try and sell you a package).
Our response to Coronavirus (Covid-19)
From the start of the pandemic, we have been focused on supporting our homeowners, guests and staff
Sending clear, regular communications
In a world with so many unknowns, we have cut through the noise to give our homeowners clear, regular and informed communications about the situation, what it means to them, how we’re adapting, and what they need to do to adapt.
Keeping safety our top priority
Our local teams have been equipped with all of the PPE necessary to continue visiting and servicing properties safely . Our photography teams have also adapted photoshoots, making them 'contact-free'.
Being there, whenever needed
We have made sure that we’re always available on the end of a phone or email, and the feedback from our homeowners has been fantastic – we, and they feel like our relationships have only strengthened during this time.
With holiday bookings now on the up, we are helping both new and existing homeowners to make their properties safe and ready for visitors. We understand our holidaymakers’ needs and are advising our owners on how to optimise their property – from facilities, to pricing – to achieve their booking potential.
Homeowner feedback we received during the pandemic:
Marketing your holiday property
The primary objective of our marketing activity is to help maximise the revenue potential of your property by bringing in bookings – lots of bookings! To achieve this we implement an extensive and targeted marketing programme:
Our websites are 'fully responsive’ which means they change to best fit the device on which they are being viewed. We invest in ‘pay per click’ advertising and continuously work on our ‘organic’ search engine performance on Google. We market properties on our national website; www.originalcottages.co.uk and our luxury website; www.nicheretreats.co.uk
Over 1.5 million visitors to the Norfolk Cottages and Original Cottages websites in 2019.
We pay to list your properties on a range of affiliate websites - both in the UK and Worldwide - casting the net further still. These include: Airbnb, Tripadvisor, Snaptrip, Holiday Lettings and HomeAway.
We showcase holiday properties, special offers, local news and events through our social media accounts, and actively engage with our followers on Facebook, Instagram, Twitter and Youtube through our organic and paid social media activity.
Our social media reach on Facebook alone was over 950,000 people in 2019!
We regularly communicate with our customers with personalised, targeted emails and mailers. We feature properties, events and special offers, tailoring the content to our audience. In addition to this our online blog gives customers insider news and tips to make the most of staying in Norfolk.
Over 1.3 million marketing emails were sent to our customer base in 2019.
Taking advantage of the significant footfall we have passing our offices, we produce a full colour brochure updated annually, with high quality imagery of our beautiful holiday properties. This can also be requested online and we give it out to visitors at shows we attend and through local businesses too.
Updated quarterly, our brochure showcases our properties, highlights local areas and lets our customers know what they can do while they stay with us.
We attend local, county and national shows, so people can meet us and find out about our holiday properties. We have high quality show displays, branded giveaways and run a 'win a holiday' competition to build our customer base and attract new holidaymakers to our properties.
ADVERTISING & PR
We place carefully timed advertisements in local press and selected national magazines and papers. We work with PR specialists, journalists and high profile bloggers to gain our cottages as much coverage as possible. We also work closely with local tourism agencies and a number of UK and overseas affiliates.
Multiple relationships formed with national brands, for example Virgin Wines, John Lewis and Country Life Magazine
Our offices in Holt, Wells-next-the-Sea and Holkham promote our brand and collection of holiday properties. We also proudly sponsor local businesses, events and initiatives in the local community. We make the most of every opportunity to ensure holidaymakers, local businesses and visitors to events are directed to book our properties with ease.
Our high street offices are perfectly positioned to advertise our holiday properties to passers-by.
Maximising your income
Combining over 25 years holiday letting experience, we know how to maximise your income through holiday letting.
Individually researched price bands and optimised calendar
Bespoke marketing showcasing your property's unique features
Tailored property management, only pay for the service you want
High repeat booking rate builds your customer base year after year
Holiday properties as an investment
Staycations are experiencing a huge surge in demand and given the nature of UK self-catering breaks appealing to those looking for safe, environmentally friendly, cost-effective holidays, this is set to continue for some time to come.
Our experienced Property Recruiters frequently work with homeowners to help them select, furnish, manage and let their property, optimising their return on investment. Here is a summary of how we can help:
We can visit properties with you.
We can provide helpful feedback on the ‘letability’ of a property given its location and amenities.
We can offer practical advice on simple steps to improve the ROI of the property (e.g. interior design).
We can generate property proposals with rental rates and income.
We can support with the practical running of the holiday let, taking away any ongoing hassle.
Additional benefits for our homeowners
10% Original Cottages discount
As we are part of the Original Cottages group, our homeowners enjoy a 10% discount off their own holidays.
With over 5,000 Original Cottages properties to choose from, you too could enjoy exploring the UK for less.
Exclusive discounts from our partners
We love loyal customers. To say thank you for choosing us, we’ve teamed up with a range of local and national companies to ensure that you are rewarded with some seriously great offers and discounts.
How to join our family
If you’re interested in letting with us our knowledgeable and friendly team members are on hand to advise and support you through the simple 3-step process.