Meet our Champions for Doggie Norfolk...

Published: Thursday 20th Oct 2016

Written by: Norfolk Champion

Who? Liz Morris and Sarah Searson, owners of Pooch's Treats Ltd

What? Pooch's produce a range of tasty, meaty dog treats. All hand made by our team of four. Established in 2009, we began as a home based business and now are stocking over 170 independent shops in Norfolk and all across the UK. Pooch's HQ looks very different now, we are based in a large barn in Flitcham with a purpose built commercial kitchen. You may see the Pooch's van every Friday delivering across North Norfolk. Liz believes some dogs turn and watch the van go by! We are also members of 'Buy Local' - 80% of our suppliers are based in Norfolk.

Let's find out more about these two lovely, dog-mad ladies...

Explain the story behind your business…

Our story is a simple one - one of our dogs has allergies and after much research we began baking for her, friends and family. We then gained regulation and began selling at markets across the county and from there grew to selling at various outlets across Norfolk. The independent pet shops, deli's, farm shops, pubs and beach cafes, as well as The Holkham Hall Estate, have all been truly supportive and encouraging to Pooch's in the last six years. We can't thank the Norfolk Business Community and all our customers - hairy or otherwise -  enough. 

List your top five things about Norfolk…



Community Spirit

Food & Drink

Endless space and skies

Which season do you think Norfolk is at its best and why? 

Winter without a doubt! Wrapping up and walking with the dogs on one of Norfolk's many beaches, and watching the amazing sand patterns the wind produces. Perfect.

Norfolk has a 93-mile coastline.  Which is your favourite beach and what is so special about it?

An impossible question. From Winterton to Holkham, Brancaster to Old Hunstanton. You can watch the sun rise over the sea on the east coast and set on our west facing beaches like Snettisham.

Norfolk is rich in wildlife and birdlife - do you have a favourite?  If so, when and where are we most likely to spot it?  Any tips?

For us it has to be the grey seals and their pups that can be found all over our coastline, a very special Norfolk sight indeed.  The best time of year is between November and January, especailly at Blakeney Point or at Horsey Gap.

Last, but by no means least, what’s your best-kept Norfolk secret (supposing you’re happy to share it!)?

Norfolk is a fabulous destination all year round, BUT... shhhhh, don't tell everyone.


We are thrilled to join forces with Pooch's to give five lucky winners a 'Pawesome' hamper of Pooch's treats worth more than £32 each.For your chance to win, enter our competition here.


Norfolk Champion
Norfolk Champion



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